Start with the work
Choose a queue, process or customer journey. Record its current workload, handovers and service standards.

Turn SAM features, technical specifications and deployment tiers into a clear proposal for your business.
81 role templates · 237 capabilities · 16 platform families
ASAMIA is ready for real business implementations. A proposal framework for turning a defined business responsibility into an accountable SAM-led workflow.
Choose a queue, process or customer journey. Record its current workload, handovers and service standards.
A professional personality, approved knowledge, long-term memory and emotional awareness shaped around your business.
Define success, permissions and escalation owners before implementation. No invented savings or performance promises.
SAM features become practical proposal deliverables, not a generic chatbot subscription.
Set a professional personality and preferred accent, including Kiwi where supported; update the brief as your services grow.
Retrieve relevant customer context so callers need not start from scratch, within your access and retention rules.
Every SAM reads how a customer is feeling — frustrated, anxious, rushed or pleased — and adapts its pace, wording and next step with genuine empathy, escalating to a person when emotions run high.
Connect the agreed channels and keep important commitments under human authority.
Plan consistent service across WhatsApp, Instagram, Messenger, web chat, SMS, email, Zoom and Teams using authorised connections.
Review the request before calling back, with useful job details and a clear next action instead of scattered notes.
Separate sales calls from genuine jobs, prioritise follow-ups and keep sensitive commitments with the person responsible.
Five technical areas define what is configured, tested and signed off. Full detail remains in the SAM specification.
Name and personality: Custom name, personality and tone set per SAM, aligned to your brand voice. Responsibilities: Up to twelve defined responsibilities per role, each with its own approval level.
Operating layer: ANNA — Advanced Neural Network AI — powers ANNA OS and ASAMIA AI. Knowledge: Answers grounded in your approved business knowledge, documents and policies.
Messaging: WhatsApp, Instagram, Messenger, SMS and web chat from one agent. Concurrency: Up to 20 concurrent calls per voice deployment, subject to agreed service levels.
Analytics: Call analytics, outcome tracking and management views in the workspace. Approval gates: Messages, spending, refunds, contracts, deletions and sensitive information always require human approval.
Data handling: Data-retention review and residency arrangements agreed per deployment. Support: Local New Zealand support with setup, training and go-live assistance.
For a business introducing its first SAM-led process.
One defined outcome, scoped end to end
The SAM roles, knowledge and connections it needs
Approval gates and success measures agreed up front
Setup, training and go-live support
Pricing: scoped written quote. Pricing is proposal-based, not a published rate card. Your written quote confirms currency, taxes, setup fees, recurring charges, usage allowances and any overage rates before you commit.
For businesses connecting responsibilities across operations, sales, support and administration.
Multiple SAM roles sharing workflows and memory
Management views across the whole team
Shared knowledge, governance and reporting
A phased rollout agreed with your team
Pricing: scoped written quote. Pricing is proposal-based, not a published rate card. Your written quote confirms currency, taxes, setup fees, recurring charges, usage allowances and any overage rates before you commit.
For organisations with additional identity, governance, procurement, integration or hosting requirements.
Architecture, contracts and responsibilities assessed together
SSO, two-factor access and voice identity controls
Custom integration and data-residency arrangements
Agreed service levels and governance review
Pricing: scoped written quote. Pricing is proposal-based, not a published rate card. Your written quote confirms currency, taxes, setup fees, recurring charges, usage allowances and any overage rates before you commit.
Pricing is proposal-based, not a published rate card. Your written quote confirms currency, taxes, setup fees, recurring charges, usage allowances and any overage rates before you commit.
One-off discovery, role configuration, knowledge preparation, integration, testing and training are itemised.
The selected tier, SAM roles, users, enabled modules and support arrangements determine the recurring scope.
Model and media usage, voice minutes, messaging, telephone numbers and storage are quoted with allowances and limits.
Confirm billing frequency, taxes, quote validity, service levels, change requests and cancellation terms in the final agreement.
Milestones are agreed for your implementation; timing depends on knowledge, integrations and review requirements.
Describe your services, coverage area, working hours, customer questions and the outcome the SAM owns.
Choose a name, tone and language preferences. Supply approved prices, procedures and examples of a good conversation.
Authorise the phone identity, calendar and customer systems. Test interruptions, uncertain answers, busy periods and human handoff.
Agree recording consent and retention. Confirm bookings, inspect summaries and update the role with reviewed feedback.
Book a working session to turn this framework into a client-specific scope and quote. This deck is not a binding offer.
Company, workflow owner, service area, current tools, workload and desired outcome.
Tier, named SAM roles, responsibilities, knowledge sources, connected channels and approval matrix.
Test cases, success measures, training, escalation owners and go-live sign-off.
Your proposal covers included sam roles and users, setup and training, enabled modules, support arrangements, model and media usage, voice minutes, messaging and email, telephone numbers, storage and retention, agreed service levels.
Bring one workflow, its tools and its decision boundaries. We’ll agree the right tier, scope and commercial schedule.
Almost any office job can be executed by a SAM. Use the ASAMIA BuildLab to quickly create and fill any human roles with a custom SAM, no coding or IT knowledge necessary.
Find or easily build the right SAM for your business: 81 roles with clear responsibilities, connected channels and human-led authority.
81 role templates · AI-generated fictional portraits

Keep responsibilities, priorities and exceptions in view.

Keep everyday business administration organised.

Give enquiries a clear and helpful first response.

Turn approved product knowledge into useful assistance.

Maintain an organised publishing and response workflow.

Prepare accurate financial records for review.

Follow up outstanding accounts with consistency and care.

Keep pipeline actions and sales priorities visible.

Turn approved prospecting into qualified conversations.

Prepare and progress relevant commercial opportunities.

Help customers stay engaged and reach their next milestone.

Match requests with the right people and available time.

Keep a leader’s preparation and follow-through organised.

Keep project actions and dependencies moving.

Prepare purchasing decisions with clear supporting information.

Organise payable records and approval requests.

Prepare payroll inputs and surface inconsistencies.

Keep approved employee processes organised.

Help organise applications and interview logistics.

Guide people through a clear start-to-finish checklist.

Turn authorised sources into structured research drafts.

Make business performance easier to inspect.

Check completed work against an agreed standard.

Resolve routine access and support requests within policy.

Keep order enquiries and service follow-up connected.

Organise field requests and keep customers informed.

Keep property enquiries, visits and maintenance records organised.

Turn a brief into consistent editorial drafts.

Bring customer feedback into a considered response process.

Keep learning resources and participation organised.

Turn a business responsibility into a testable SAM design.

Turn approved business requirements into system configuration.

Keep obligations, evidence and policy exceptions under review.

Coordinate employee cases, policy guidance and workforce planning.

Prepare complete claims files and identify missing evidence.

Keep claim deadlines, documents and assessor handoffs organised.

Handle focused inbound enquiries and prepare clear follow-ups.

Keep customer cases consistent across voice, email and chat.

Turn technical discovery into a reviewed solution proposal.

Prepare paid campaigns with clear targeting and budget controls.

Coordinate scripts, shot lists and review-ready video assets.

Prepare legal research and document reviews for qualified counsel.

Connect campaigns, positioning and launch deadlines.

Translate brand and user needs into accessible page designs.

Prepare reviewed website changes and reproducible fixes.

Prioritise search improvements using site and query evidence.

Write source-grounded articles in the business voice.

Prepare decision briefs and coordinate strategic priorities.

Coordinate operating plans, capacity and cross-team exceptions.

Prepare financial scenarios, cash reviews and board reporting.

Organise technology choices, architecture reviews and delivery risks.

Coordinate enterprise systems, access priorities and IT governance.

Prepare market positioning and coordinated growth programmes.

Align pipeline, sales execution and customer expansion priorities.

Prepare workforce strategy and people-risk decision briefs.

Organise security risks, incident briefs and control reviews.

Coordinate compliance obligations and accountable board reporting.

Organise enterprise legal matters and outside-counsel handoffs.

Turn customer evidence into reviewed product priorities.

Coordinate data quality, ownership and responsible analytics.

Prepare strategic options from approved market evidence.

Connect customer feedback with retention and service priorities.

Prepare banking service requests and reconciliation evidence.

Prepare test cases and trace defects to reproducible evidence.

Keep policy records, renewals and servicing requests organised.

Structure risk evidence and proposed mitigation actions.

Track contract obligations, review dates and approval handoffs.

Prepare budgets, variance notes and decision scenarios.

Prepare coded transactions and reconciliation exceptions.

Identify stock risks and supplier handoff priorities.

Keep stock records, count discrepancies and reorder reviews organised.

Prepare renewal reviews and evidence-based recovery plans.

Diagnose product issues using approved troubleshooting procedures.

Triage security signals and prepare incident evidence.

Turn approved datasets into traceable operational insights.

Translate operational needs into clear requirements and acceptance criteria.

Prepare product discovery, prioritisation and release briefs.

Prepare brand-consistent visual assets for review.

Prepare media briefs, approved statements and response tracking.

Map skills needs to reviewed training programmes.

Coordinate your department’s SAM team, review its work and keep your priorities moving.
A suggested core team includes an Operations Manager, Office Administrator, Receptionist, Product and Service Support Specialist, Social Media Manager, Accounts Assistant, Receivables Specialist, Sales Manager, at least one SDR and at least one Business Development Manager. Scale the mix to your business; a template is not a staffing or pricing commitment.
Don’t see your role? Design it with Michael.A custom role with your knowledge, a professional voice and clear authority — built to keep enquiries and work moving.
Separate sales calls from genuine jobs, prioritise follow-ups and keep sensitive commitments with the person responsible.
Capture location, job details and availability, then prepare a booking your team can confirm, reschedule or decline.
Collect overnight enquiries for the next working day; route urgent requests to a named person rather than leaving them in voicemail.
Plan consistent service across WhatsApp, Instagram, Messenger, web chat, SMS, email, Zoom and Teams using authorised connections.
Built on AI models that score around 130 on IQ-style reasoning tests.
Write the responsibilities, decide which ones need a person's sign-off, and choose the capabilities the role relies on. Roles you build are saved in this browser only.
Use a manager or executive approval for anything that sends messages, spends money, changes contracts or touches sensitive information.