A warm first impression
Capture the enquiry while your team stays focused on the customer or job in front of them.
sample workspaceSuper Agent Models · Powered by ANNA OS
Agentic Intelligence Management Platform
Your business.
A super agent team.
Real Digital Humans.
Built by conversation. Managed with clarity. Meet ASAMIA: custom Super Agent Models with your business knowledge, a professional voice, connected channels and human authority in one coordinated platform.
Your business. Your boundaries. Human authority, always.
THE ASAMIA AMBITION
“The world's most powerful Super Agent Model platform”
A product vision, not a verified comparative ranking.ANNA OS → SAM teams → Your business
ANNA OS powered ASAMIA AI
A digital workforce.
A complete operating layer.
16 product families and 237 documented capabilities: role-based agents, business memory, voice, avatars, CRM, marketing, creative assets and governance.
Explore sample workflows and live AI-generated role plans, then inspect technical requirements and availability for each capability.
Explore ASAMIA capabilitiesNNorthstar Services / Workspace
Human-led. SAM-powered.A good day to move forward.
Your digital team has the next steps covered.
Tasks completed24Sample activity
Active SAMs06Coordinated team
Needs approval03You have the final say
Your SAM teamView team
Operations Manager
Coordinating work
Receptionist
Capturing enquiries
Sales Development
Qualifying leads
Enquiry → opportunity
Receptionist captured a new enquiry
Sample customer · Equipment servicing
SDR qualified the opportunity
Requirements and context handed over
Operations Manager prepared the next step
Appointment proposal ready for review
Interactive preview · Sample data · No real-world actions
Role-based digital teamsClear responsibilities
Built by conversationYour instructions, organised
Human-led authorityApproval where it matters
Connected business toolsWork that moves forward
SAM · Super Agent Model
First impressions matter. So does the follow-through.
A custom role with your knowledge, a professional voice and clear authority — built to keep enquiries and work moving.
Turn enquiries into next steps
Capture location, job details and availability, then prepare a booking your team can confirm, reschedule or decline.
Continue the conversation
Retrieve relevant customer context so callers need not start from scratch, within your access and retention rules.
Work on your terms
Separate sales calls from genuine jobs, prioritise follow-ups and keep sensitive commitments with the person responsible.
Capabilities are scoped and tested for your deployment; the workspace demonstrates sample business actions.
Meet your digital team
Great businesses don’t work alone.
Neither should you.
Give every responsibility the right SAM. Clear roles, shared context and a coordinated approach to the work that matters.
Operations Manager
Keep responsibilities, priorities and exceptions in view.
Receptionist
Give enquiries a clear and helpful first response.
Product and Service Support Specialist
Turn approved product knowledge into useful assistance.
Social Media Manager
Maintain an organised publishing and response workflow.
Accounts Assistant
Prepare accurate financial records for review.
Sales Development Representative
Turn approved prospecting into qualified conversations.
Michael
Your Role Architect · AI SAM
“Michael, design a receptionist who answers enquiries, books appointments and sends urgent requests to our manager.”
Let’s design the right role for your business. Here’s a starting plan for your review.
ResponsibilitiesKnowledgeToolsApproval rules
Start with a conversation
You describe the job.
Michael designs the SAM.
Turn your business know-how into a clear role plan: responsibilities, knowledge, tools, permissions, workflows and tests.
Review the plan. Try the SAM in a safe workspace. Keep the authority to decide what happens next.
Design my SAMAutonomy with clear boundaries
More work moving.
Less out of your hands.
Define what each SAM can access, what it can change and when it must ask. Review sensitive actions before they happen. Pause a workflow, inspect its history or transfer work to a person.
Explore governanceEvery handover carries context.
An enquiry becomes a qualified lead, an appointment, a proposal and an ongoing customer relationship.
Every action has a boundary.
Routine work follows approved rules. Sensitive decisions come back to you.
ASAMIA capability catalogue
The complete ASAMIA capability catalogue.
Technical requirements, operating controls and workspace availability for every documented capability, organised by ASAMIA product family.
16 capability families
Intelligence · ASAMIAAgent orchestration
ASAMIA orchestrationRole-based digital employees coordinate responsibilities, tools and approval boundaries.
Role instructions, tool scopes, task triggers, handover context and approval rules define each agent configuration.
- Role instructions and responsibilities
- Tool and skill registration
- Multi-agent task delegation
- Context-carrying handovers
- Proactive scheduled updates
- Event-triggered work
- Reusable workflow templates
- Human approval checkpoints
- Pause and escalation controls
- Sandboxed skill evaluation
- Plugin version review
- Least-privilege tool access
Production boundary
Production execution requires an authorised runtime, scoped connections and approved workflow tests.
Intelligence · ASAMIALearning & skill development
ASAMIA learningCapture feedback and develop reusable, owner-reviewed procedures.
Task feedback, skill versions, evaluation cases and rollback records support a controlled improvement cycle.
- Task routing between agent runtimes
- Reusable learned skills
- Operator-reviewed skill promotion
- Feedback capture
- Task-specific skill selection
- Skill evaluation and rollback
- Procedure improvement proposals
- Scheduled learning review
Production boundary
New skills cannot expand access or change consequential behaviour without review.
Intelligence · ASAMIAKnowledge & memory
ASAMIA knowledgeRetrieve approved business knowledge with role-scoped memory.
Document indexing, lexical and semantic retrieval, citations, retention and correction policies define the knowledge layer. Retrieval capacity is distinct from a native model context window.
- Document indexing
- Hybrid lexical and semantic search
- Retrieval reranking
- Role-scoped memory
- Business procedure recall
- Conversation summary memory
- Owner-approved memory updates
- Memory correction and deletion
- Retention policy design
- Source citation tracking
- Knowledge freshness review
- Retrieval evaluation
Production boundary
Production memory requires source ownership, access rules, deletion controls and tested retrieval quality.
Intelligence · ASAMIAModel choice & ANNA LLM
ANNA OS powered ASAMIA AIMatch business tasks to approved reasoning, vision and creative model policies.
Routing policies specify modality, data region, cost, access and evaluation criteria. BuildLab provides live AI role recommendations and editable workflow drafts.
- Proprietary base-model policy
- Bring-your-own model policy
- ASAMIA model catalogue review
- Reasoning model selection
- Vision model selection
- Image model selection
- Video model selection
- Cost and region evaluation
- Model evaluation records
- Data retention review
- ASAMIA AI access controls
- Human-approved model changes
Production boundary
Model-policy controls in this workspace do not change the live recommendation service or configure production access.
Communication · ASAMIAReal-time voice & speech
ASAMIA voiceVoice conversations with transcription, multilingual speech and interruption handling.
Speech recognition, synthesis, translation, speaker separation, turn detection and media transport are separate parts of a voice configuration. Latency is measured end to end for each deployment.
- Real-time speech transcription
- Asynchronous audio transcription
- Speaker diarisation
- Language detection
- Multilingual transcription
- Speech-to-text translation
- Speech-to-speech translation
- Text-to-speech output
- Pronunciation guidance
- Speech speed and tone settings
- Voice activity detection
- Turn detection and interruptions
- WebRTC transport
- WebSocket telephony transport
- Human call transfer
- Recording and transcript consent
Production boundary
The sample workspace does not open a microphone, place calls or generate audio. Recording and speech rights require consent.
Communication · ASAMIALive avatars & camera vision
ASAMIA avatarsVisible SAM conversations and permission-based visual assistance.
Avatar presentation, bidirectional audio/video, camera interpretation and meeting participation each require their own session configuration.
- Interactive avatar sessions
- Bidirectional audio/video
- Avatar persona selection
- Avatar appearance studio
- Consented camera input
- Field-assistance visual review
- Document and object inspection
- Live video-call training
- Meeting transport evaluation
- Human video handoff
- Session consent and stop controls
- Avatar usage-rights review
Production boundary
Camera access must be explicit and revocable; the sample workspace does not start live avatar or camera sessions.
Communication · ASAMIAAgent phone, email & channels
ASAMIA communicationsDedicated communication identities with reviewed channel permissions.
Phone routing, email identities, verified domains, delivery events and human handovers are configured per SAM and communication channel.
- Per-SAM phone-number assignment
- Number region and capability review
- Inbound call routing
- Outbound call permissions
- SMS and messaging evaluation
- Per-SAM email identity
- Inbound email processing
- Verified sending domains
- Email delivery webhooks
- Inbox ownership and handovers
- Consent and suppression lists
- Channel-specific human escalation
Production boundary
The sample workspace does not purchase numbers, create mailboxes or send real messages. Opt-out and regional rules apply.
Business Suite · ASAMIACRM & customer operations
ASAMIA Business SuiteOrganise customer relationships from first enquiry through retention.
Customer records, pipelines, unified conversations, calendars, field mappings and workflow triggers define customer operations.
- Contacts and customer records
- Pipeline and opportunity stages
- Contact tags and smart lists
- Lead qualification
- Unified customer conversations
- Email and SMS marketing
- Inbound and outbound calling
- Booking calendars
- Appointment reminders
- Workflow triggers and actions
- Task assignment and follow-ups
- Customer lifecycle automations
- Custom fields and records
- Customer handover context
- Company record management
- Round-robin appointment routing
- Multiple booking calendars
- Call tracking and IVR planning
- Visual automation builder
- Webhook and internal notification steps
- Conversation AI evaluation
- Voice AI evaluation
Production boundary
Customer writes and outreach require authorised connections and approved policies; sample records do not update external systems.
Business Suite · ASAMIAMarketing, sites & reputation
ASAMIA marketingBuild customer journeys across pages, campaigns, social content and reputation.
Website and funnel configuration, forms, segmentation, scheduling, attribution and review rules define a marketing workflow.
- Website and landing-page builder
- Sales funnel builder
- Domain management
- AI website and funnel assistance
- Forms and lead capture
- Surveys and quizzes
- Newsletter drafts and campaigns
- Email segmentation
- Social content calendar
- Social post scheduling
- Social message management
- Review request campaigns
- Reputation monitoring
- Ad management
- Prospecting tools
- Campaign attribution reporting
- Drag-and-drop email builder
- Email template library
- AI content and image assistance
- AI review-response drafts
- Advertising attribution dashboards
- Online listings add-on review
- Optional SEO and WordPress hosting review
Production boundary
Publication requires an authorised destination and human approval. The sample workspace does not publish campaigns.
Business Suite · ASAMIACommerce, learning & agency operations
ASAMIA commerceCoordinate transactions, courses, communities and managed workspaces.
Products, order schemas, invoice rules, payment authorisation, access entitlements and workspace permissions define commerce operations.
- Payments and invoices
- Payment service integrations
- Products and order management
- Subscription billing review
- Estimates and proposal workflows
- Course and membership spaces
- Communities and client portals
- Training showroom content
- Custom dashboards and reporting
- User and agent reporting
- Agency sub-account management
- SaaS-mode provisioning
- Phone and email rebilling
- White-label mobile app planning
- Optional premium services review
- Text-to-pay workflows
- Estimates and proposal review
- Subscription lifecycle management
- Branded client portal app planning
- Automated sub-account creation
Production boundary
The sample workspace does not collect payments, enrol subscribers, publish courses or provision production accounts.
Business Suite · ASAMIAOutbound sales engagement
ASAMIA outboundPrepare personalised prospecting sequences and coordinated follow-up.
Audience rules, personalisation, conditional sequences, reply handling, suppression lists and event mappings define outbound engagement.
- Email sequence drafts
- LinkedIn connection steps
- LinkedIn message steps
- LinkedIn voice-note evaluation
- Phone-call tasks
- WhatsApp outreach evaluation
- Personalisation variables
- Conditional follow-up steps
- Lead database evaluation
- Email and phone enrichment
- Email verification
- Deliverability and warm-up review
- Campaign scheduling
- Reply handling and stop rules
- Campaign analytics
- CRM synchronisation review
- REST API and webhooks
- Team campaign review
- Liquid template variables
- Behaviour-based sequence branching
- Lead-data branching rules
- Sending-account health monitoring
- Custom tracking-domain review
- ASAMIA deliverability evaluation
- Unified outbound inbox
- Multiple sending-account management
- Team permissions and agency review
- Developer MCP server evaluation
Production boundary
The sample workspace does not run campaigns. Contact rights, platform policies, send limits and human approval apply.
Creative · ASAMIACreative asset generation
ASAMIA Creative StudioPrepare image and video briefs for approved business campaigns.
Creative requests define reference assets, output format, shot direction, brand constraints, rights and release approval.
- Image generation briefs
- Video generation briefs
- Reference-image direction
- Product campaign asset briefs
- Shot and camera direction
- Brand asset review
- Asset version and approval tracking
- Usage-rights review
- Campaign export planning
- Human publication approval
Production boundary
The sample workspace prepares briefs rather than generating or publishing media. Production media access is separate.
Operations · ASAMIARole Architect & team deployment
ASAMIA BuildLabDescribe a job, design a SAM and review the team configuration.
Michael recommends catalogue roles and drafts editable workflows using live AI. Role comparison and paused sample-team setup are available in the workspace.
- Business-language role design
- AI role recommendation
- Editable tailored workflow drafts
- Responsibilities and knowledge setup
- Granular tool permissions
- Approval-rule design
- Voice-guided setup planning
- Multi-role team templates
- Role comparison
- Scenario testing
- Human training feedback
- Deployment readiness checklist
- Version and rollback planning
- Production release approval
Production boundary
Deployment controls stop at a sample readiness review. Workflow execution, voice provisioning and production release are not performed.
Operations · ASAMIAGovernance, security & identity
ASAMIA governanceDefine human authority, controlled access and reviewable decisions.
Identity policies, least-privilege access, sensitive-action approvals, audit records and incident procedures define the governance requirements.
- Role-based permissions
- Least-privilege access review
- Sensitive-action approvals
- Audit-event review
- Human escalation
- Workforce pause controls
- Data retention and deletion planning
- SSO readiness review
- MFA readiness review
- Voice-ID consent and fallback
- SOC 2 evidence workstream
- GDPR privacy workstream
- HIPAA and BAA workstream
- Incident response planning
- Skill supply-chain review
- Deployment risk assessment
Production boundary
Compliance evidence must match the actual service and contract scope. Sample guardrail reviews are not certification or access enforcement.
Operations · ASAMIABusiness insights & measurement
ASAMIA analyticsInspect measures for operations, customer experience, sales and governance.
The metric library contains 50 definitions. Production instrumentation requires source mappings, timestamps, calculation rules and reporting baselines.
- 50-definition metric library
- Operations and workload measures
- Sales pipeline measures
- Customer experience measures
- Finance workflow measures
- Marketing performance measures
- Voice and channel measures
- Knowledge quality measures
- Governance and approval measures
- Human handoff measures
- Cost and model usage planning
- Dashboard and report design
Production boundary
Sample dashboard values are synthetic and are not production telemetry, measured outcomes or service-level guarantees.
Operations · ASAMIAWeb & companion applications
ASAMIA workspaceManage and review your sample team in a desktop or mobile browser.
The browser workspace supports desktop and mobile layouts. Native app distribution, push delivery and device policies are separate delivery requirements.
- Responsive web workspace
- Mobile browser access
- Planned Android companion
- Planned iOS companion
- Notification policy planning
- Mobile approval review
- Cross-device session planning
- Device access review
Production boundary
Browser access is available now; native Android and iOS applications are not delivered by this project.
Build the team your business needs next.
Bring one process or your wider operating plan. We’ll help you map the roles, connections and controls for an ASAMIA deployment.
Meet SAM · Super Agent Model