A SAM that represents you
Set a professional personality and preferred accent, including Kiwi where supported; update the brief as your services grow.
SAM directory
Proposed capabilitiesGive every responsibility the right SAM.
Build around the work your business needs done. Start with a role template, shape it around your processes and connect it to the right people and systems.
80 role templates · AI-generated fictional portraits
Operations Manager
Keep responsibilities, priorities and exceptions in view.
Office Administrator
Keep everyday business administration organised.
Receptionist
Give enquiries a clear and helpful first response.
Product and Service Support Specialist
Turn approved product knowledge into useful assistance.
Social Media Manager
Maintain an organised publishing and response workflow.
Accounts Assistant
Prepare accurate financial records for review.
Receivables and Collections Specialist
Follow up outstanding accounts with consistency and care.
Sales Manager
Keep pipeline actions and sales priorities visible.
Sales Development Representative
Turn approved prospecting into qualified conversations.
Business Development Manager
Prepare and progress relevant commercial opportunities.
Customer Success Manager
Help customers stay engaged and reach their next milestone.
Scheduling Coordinator
Match requests with the right people and available time.
Executive Assistant
Keep a leader’s preparation and follow-through organised.
Project Coordinator
Keep project actions and dependencies moving.
Procurement Assistant
Prepare purchasing decisions with clear supporting information.
Accounts Payable Assistant
Organise payable records and approval requests.
Payroll Administrator
Prepare payroll inputs and surface inconsistencies.
HR Administrator
Keep approved employee processes organised.
Recruitment Coordinator
Help organise applications and interview logistics.
Onboarding Specialist
Guide people through a clear start-to-finish checklist.
Research Analyst
Turn authorised sources into structured research drafts.
Reporting Analyst
Make business performance easier to inspect.
Quality Assurance Reviewer
Check completed work against an agreed standard.
IT Helpdesk Coordinator
Resolve routine access and support requests within policy.
Ecommerce Support Specialist
Keep order enquiries and service follow-up connected.
Dispatch Coordinator
Organise field requests and keep customers informed.
Property Administration Assistant
Keep property enquiries, visits and maintenance records organised.
Content and Newsletter Editor
Turn a brief into consistent editorial drafts.
Reputation Manager
Bring customer feedback into a considered response process.
Training Coordinator
Keep learning resources and participation organised.
Michael — Role Architect
Turn a business responsibility into a testable SAM design.
System Design SAM
Turn approved business requirements into system configuration.
Compliance Officer
Keep obligations, evidence and policy exceptions under review.
Human Resources Manager
Coordinate employee cases, policy guidance and workforce planning.
Claims Specialist
Prepare complete claims files and identify missing evidence.
Claims Operations Coordinator
Keep claim deadlines, documents and assessor handoffs organised.
Call Center Agent
Handle focused inbound enquiries and prepare clear follow-ups.
Contact Center Agent
Keep customer cases consistent across voice, email and chat.
Senior Sales Engineer
Turn technical discovery into a reviewed solution proposal.
Digital Advertising Specialist
Prepare paid campaigns with clear targeting and budget controls.
Video Producer
Coordinate scripts, shot lists and review-ready video assets.
Legal Advisor
Prepare legal research and document reviews for qualified counsel.
Marketing Manager
Connect campaigns, positioning and launch deadlines.
Web Designer
Translate brand and user needs into accessible page designs.
Web Developer
Prepare reviewed website changes and reproducible fixes.
SEO Specialist
Prioritise search improvements using site and query evidence.
Blog Author
Write source-grounded articles in the business voice.
Chief Executive Officer
Prepare decision briefs and coordinate strategic priorities.
Chief Operating Officer
Coordinate operating plans, capacity and cross-team exceptions.
Chief Financial Officer
Prepare financial scenarios, cash reviews and board reporting.
Chief Technology Officer
Organise technology choices, architecture reviews and delivery risks.
Chief Information Officer
Coordinate enterprise systems, access priorities and IT governance.
Chief Marketing Officer
Prepare market positioning and coordinated growth programmes.
Chief Revenue Officer
Align pipeline, sales execution and customer expansion priorities.
Chief People Officer
Prepare workforce strategy and people-risk decision briefs.
Chief Information Security Officer
Organise security risks, incident briefs and control reviews.
Chief Compliance Officer
Coordinate compliance obligations and accountable board reporting.
Chief Legal Officer
Organise enterprise legal matters and outside-counsel handoffs.
Chief Product Officer
Turn customer evidence into reviewed product priorities.
Chief Data Officer
Coordinate data quality, ownership and responsible analytics.
Chief Strategy Officer
Prepare strategic options from approved market evidence.
Chief Customer Officer
Connect customer feedback with retention and service priorities.
Banking Operations Assistant
Prepare banking service requests and reconciliation evidence.
Quality Assurance Analyst
Prepare test cases and trace defects to reproducible evidence.
Insurance Policy Administrator
Keep policy records, renewals and servicing requests organised.
Risk Analyst
Structure risk evidence and proposed mitigation actions.
Contract Administrator
Track contract obligations, review dates and approval handoffs.
Financial Planning Analyst
Prepare budgets, variance notes and decision scenarios.
Bookkeeping Specialist
Prepare coded transactions and reconciliation exceptions.
Supply Chain Analyst
Identify stock risks and supplier handoff priorities.
Inventory Coordinator
Keep stock records, count discrepancies and reorder reviews organised.
Customer Retention Specialist
Prepare renewal reviews and evidence-based recovery plans.
Technical Support Engineer
Diagnose product issues using approved troubleshooting procedures.
Cybersecurity Analyst
Triage security signals and prepare incident evidence.
Data Analyst
Turn approved datasets into traceable operational insights.
Business Analyst
Translate operational needs into clear requirements and acceptance criteria.
Product Manager
Prepare product discovery, prioritisation and release briefs.
Graphic Designer
Prepare brand-consistent visual assets for review.
Public Relations Coordinator
Prepare media briefs, approved statements and response tracking.
Learning and Development Manager
Map skills needs to reviewed training programmes.
Your digital office, coordinated.
A suggested core team includes an Operations Manager, Office Administrator, Receptionist, Product and Service Support Specialist, Social Media Manager, Accounts Assistant, Receivables Specialist, Sales Manager, at least one SDR and at least one Business Development Manager. Scale the mix to your business; a template is not a staffing or pricing commitment.
Don’t see your role? Design it with Michael.SAM · Super Agent Model
Your business. Your own digital employee.
A custom role with your knowledge, a professional voice and clear authority — built to keep enquiries and work moving.
Continue the conversation
Retrieve relevant customer context so callers need not start from scratch, within your access and retention rules.
Turn enquiries into next steps
Capture location, job details and availability, then prepare a booking your team can confirm, reschedule or decline.
Work on your terms
Separate sales calls from genuine jobs, prioritise follow-ups and keep sensitive commitments with the person responsible.
Capabilities are scoped and tested for your deployment; the workspace demonstrates sample business actions.
Build the team your business needs next.
Bring one process or your wider operating plan. We’ll help you map the roles, connections and controls for an ASAMIA deployment.
Meet SAM · Super Agent ModelRole builder
Design a SAM role of your own.
Write the responsibilities, decide which ones need a person's sign-off, and choose the capabilities the role relies on. Roles you build are saved in this browser only.
Responsibilities and approval levels
Use a manager or executive approval for anything that sends messages, spends money, changes contracts or touches sensitive information.